It seems people, especially women, have been worrying about their weight for centuries. Whether it was being too skinny (a serious concern in the 1950s and early 1960s!) or too hefty around the hips, ones adherence to the silhouette of the time has always been a concern. And where there's even a hint of a perceived need, there's always an entire industry ready to fill that need. Bring on the parade of diet foods!
The diet foods in the early 1940s were both plentiful, and pretty awful tasting. Never fear - soon war rationing would start, and everyone would be on a diet. Whatever the actual calories per serving of this Tasti-Diet Chocolate Flavor Diet Pudding were, the graphics on the box are certainly eye catching - so much so that the company used the same graphic well into the 1950s! The photo of the dish of chocolate pudding topped with whipped cream and a cherry looks tempting, and the stylish beauties striking various poses while doing their 'exercises' give it an air of health and fitness. Who can resist? Take our new Sigg Water Bottle sporting this great graphic with you to the gym while wearing one of our zippered hoodies!
The diet foods in the early 1940s were both plentiful, and pretty awful tasting. Never fear - soon war rationing would start, and everyone would be on a diet. Whatever the actual calories per serving of this Tasti-Diet Chocolate Flavor Diet Pudding were, the graphics on the box are certainly eye catching - so much so that the company used the same graphic well into the 1950s! The photo of the dish of chocolate pudding topped with whipped cream and a cherry looks tempting, and the stylish beauties striking various poses while doing their 'exercises' give it an air of health and fitness. Who can resist? Take our new Sigg Water Bottle sporting this great graphic with you to the gym while wearing one of our zippered hoodies!






